Hip new hotel opens at Montreal airport

Hotel News - 23/06/2008

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A new hotel opened recently at the Montreal airport offers not only a place to stay conveniently located close to your early morning departure, but a whole new concept in accommodation as well.

Starwood, owner of Le Meridien, Sheraton and Westin brands, among others, has unveiled its newest offering, known as aloft at the Pierre Elliott Trudeau International Airport in Montreal. Reservations are being taken for this 136-room hotel and for five others, many of which are situated at airports in the US, including Philadelphia and Charleston (South Carolina). Aloft hotels will be open soon in Beijing, Chicago, Las Vegas and Toronto.

"The aloft brand has already announced more than 80 development projects, in more than 10 countries," noted spokeswoman Cynthia Bond. The business plan calls for 500 aloft hotels by 2012.

Approximately half of the new hotels are planned for airports "because that's a market that has always been neglected in most cities," said Stephane Jasmin, the general manager of the new aloft in Montreal. "There's never anything trendy at the airport; you always have to go downtown."

Starwood is aiming to set the new brand apart from traditional, and often dreary, airport hotels by its design that features high style at low cost.

"It's the new twist in travel," added Jasmin. "If you know W hotels, you know the sense of style, but this is more affordable and less complicated."

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