Philadelphia Airport sees new boutique hotel

Hotel News - 11/08/2008

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The newly-opened property, known as Aloft, has been described by Starwood as "having the DNA of a W hotel" - a reference to the hotel operator’s other upscale brand. The Aloft sits on a parcel of land of just over 16 acres, which is also home to a Sheraton Suites hotel and a Four Points by Sheraton – also owned and operated by Starwood Hotels & Resorts.

The Aloft comes complete with its own lingo, a lean staff-to-guest ration (an average of only 32 full-time employees), and a unique style setting it apart from the competition. Its indoor pool is called "splash," its quick food and beverage counter is known as "re:fuel," and the fitness center is called "re:charge." Those who make the beds and clean the rooms don’t work in the housekeeping department, but in "re:fresh."

Aloft’s rates are the highest of the three Starwood airport hotels, averaging approximately $20 more per room than Sheraton Suites and about $40 more per room than the Four Points property. Weeknight stays run around $189 and weekend stays$149 per night.

The boutique hotel targets the individual, upscale, frequent traveler, who will also appreciate its hi-tech "in-touch" computer terminals, and kiosks that feature touch-screen access for check-in.

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