British Airways makes amends for pricing mistake

Hotel News - 12/10/2009

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A pricing error has cost leading airline British Airways far more than they bargained for as customers complained against the airline’s initial lack of action.

Last week British Airlines announced round-trip flight fares on some USA-India routes from just $40 to $100. However, these prices were an error and the real fares were significantly higher. A techincal error on the airline's booking system is said to have caused the fare to show up incorrectly. British Airways had actually been in the process of increasing the fares on these routes by $40.

Initially, the airline had refused to honour these fares as they were far below normal prices. However, after investigations by the U.S. Department of Transportation and much criticism from disgruntled customers, British Airways have now agreed to make some amends.

British Airways have apologized for their mistake in an email, which they sent out to travel agents. The email admitted that the airline were at fault and offered customers $300 off on: “any published retail World Traveller fare from the US to India when booked between now and Nov. 12, 2009.” This offer will be available for travel until September 30th, 2010.

Many of the people who purchased the tickets on October 2nd have said that they assumed that this was the correct price as taxes and other fees would make up the difference. Although they are now due to receive some compensation in the form of BA's offer, the delayed action may have caused them to miss out on other deals in the meantime.

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