Travelodge building 35 hotels in 2011

Hotel News - 20/01/2011

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Travelodge is to build 35 hotels in Britain this year. The investment, worth £300 million, will create a total of 3,667 guest rooms and will increase the number of hotels in the company’s portfolio to 495.

The hotel company also announced higher growth targets and plans to expand to 1,100 hotels with a total of 100,000 guest rooms by the year 2025. More than half of the hotels the company plans to build this year in the UK will be in the country’s major cities.

Travelodge has, since September 2008, opened and exchanged on some 13,900 hotel rooms. This equals a total of 4.3 million square feet. No other leisure company in the country can top this figure.

The Travelodge chief executive, Guy Parsons, said the hotels his company would build this year result from the hotel operator’s commitment to expansion during the economic recession. He said many companies suspended their development plans during the recession.

He added that 2010 represented a record year, with Travelodge exchanging on 96 sites. He said 52 of those exchanges came through the largest transaction executed in Britain’s hotel sector since 2008. That deal was done with pub chain Mitchells & Butlers.

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