Bristol hotel angered by ruling that poster is inaccurate

Hotel News - 07/02/2011

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A major hotel in Bristol could end up having to foot a huge bill because of an advertising poster. Britain’s Advertising Standards Authority (ASA) deemed the poster, which said the hotels is just 10 minutes from the airport, is inaccurate.

The hotel, DoubleTree by Hilton has been told it must replace the poster. The hotel at Cadbury House, Congresbury, faces the massive bill following a single anonymous complaint about the poster being made to the ASA.

The hotel submitted evidence to the ASA that half of 10 timed trips from the airport to the hotel lasted less than 10 minutes. Despite this evidence, the ASA ruled against the hotel.

The ASA has now told the hotel to replace the posters. Doing so could end up costing the hotel thousands of pounds.

To support its case to the ASA, the hotel’s management team made 10 separate journeys to and from Bristol Airport. The journeys were timed and were conducted throughout the day. Five of the 10 journeys required less than 10 minutes.

The hotel management team has is now urging the ASA to probe a number of other claims made about travel to the airport, which the team claims are also inaccurate. Alternatively, the team wants the ASA to review the procedures it follows when investigating such cases.

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