Tourism hopes high one hear before London 2012

Hotel News - 28/07/2011

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The London Olympics kick off in a year and tourism bosses hope the country will see an extra four million tourists over the following four years. VisitBritain has built its tourism campaign on the back of London 2012 and it says the Games represent a great opportunity to show tourists around the world what Britain has to offer.

Sandie Dawe, chief executive of VisitBritain, said the world is already focused on the UK and what it has to offer, with only a year left before the Olympics. She added that as many as four billion people could watch the Olympics via television around the world.

She said London 2012 would allow the country to highlight to the world the great range of sights and experiences available here. She pointed to the nation’s history, heritage, countryside, natural beauty, culture, sports, fashion, drink and food as examples of the attractions Britain offers the world.

Dawe said that some of Britain’s most famous sporting venues would host Olympic events. This includes Lord’s, Wimbledon and Wembley in London, Cardiff’s Millennium Stadium and Hampden Park in Glasgow.

The Olympic Games run from 27 July to 12 August next year. The Paralympic Games take place shortly after, running from 29 August to 9 September.

Some 15,000 athletes from more than 200 nations will compete in the two Games, making this the greatest concentration of visitors from around the world ever to visit the capital over such a short period.

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