London hotel rates skyrocket during Olympics

Hotel News - 08/08/2011

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There is almost a year left until the London 2012 Olympic Games kick off but travellers are already seeing signs of what is likely to be a gigantic increase in room rates during the sporting event next year. Rooms could cost as much as 10 times the normal prices.

Most hotels have yet to announce how much their rooms will cost over the course of the Games, which are being held from 27 July to 12 August. Those that have, however, give an indication of the incredible increase in prices to be expected.

One hotel, the Sheraton Park Tower, has said that a double room next August will cost £605 per night. This year, the same room in the Knightsbridge establishment is only priced at £209.

The W London at Leicester Square will be raising its prices by a similar amount. A room that costs about £290 a night this August is slated to be cost almost £540 in a year’s time.

Those are, in fact, some of the less painful price increases. Kensington’s Berjaya Hotel, which normally charges between £89 and £199 per room per night, says those rooms will be priced at £999 per night during the Olympics.

Even backpackers and budget travellers will suffer during next year’s big profiteering party. The Youth Hostel Association property at Earl’s Court says room rates will be doubled during the Games, going from £15.65 per night to £30.65.

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