Travelodge seeks to attract national park market

Hotel News - 15/08/2011

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Hotel chain Travelodge has set a new strategy to attract business from visitors to beauty spots across the UK. The company announced that it will invest £135 million to expand its business at and around the UK’s national parks as demand increases for accommodation in these popular rural areas.

The company, which operates budget hotels, said it has seen the number of guests staying at and near national parks surge over the last 12 months. Travelodge hotels located near the national parks enjoyed high levels of occupancy much earlier this year than is typical.

To respond to the upward trend, the property team at Travelodge has been ordered to focus on locating 37 sites near Britain’s 15 national parks that are suitable for the firm’s expansion. Locations in demand include Snowdonia’s Betws-y-Coed, Aviemore in the Cairngorms, Minehead on Exmoor and Grasmere, which is in the Lake District.

The hotels will range in size from the 30 rooms of the new Travelodge ‘Metrostyle’ hotels to complexes capable of hosting in excess of a hundred visitors. The exact formats and sizes will depend on the requirements and potential of each location.

Travelodge expects most of its new hotels to be located outside the parks, due to the strict planning laws that govern buildings inside the parks themselves. The company expects more than 500 new jobs to be created by the expansion.

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