Hotels offer Olympic discounts for Britons

Hotel News - 06/10/2011

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Jeremy Hunt, the culture secretary, announced this week during Manchester’s Conservative Party Conference that officials were currently negotiating with hotel firms in the effort of providing British residents with a 20.12 per cent discount on rooms booked during the games next summer.

Hunt said that the move was part of an effort to keep Britons from holidaying abroad next summer to ‘transform’ domestic tourism and to promote tourism to the UK in the years following the Olympics. He said that 50,000 jobs would be created if the UK could attract another four million tourists each year.

London is slated to see its highest ever influx of visitors from around the globe for the 2012 Olympics, which will commence on 27 July and will run through 12 August. The Paralympic Games will follow shortly thereafter, running from 29 August to 9 September.

Oxford Economics has estimated that some 450,000 attendees will stay at hotels in London during the games and that about 5.5 million would make daytrips into the city. Meanwhile, Hotels.com expects hotel rates to be up by 30 to 50 per cent in the days leading up to the event, even though some 12,000 additional rooms are likely to become available.

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