Travelodge to launch three additional Wandsworth properties

Hotel News - 22/10/2012

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The London borough of Wandsworth will soon see the launch of several new Travelodge hotels.

The UK-based budget hotel giant said on Friday that the move comes thanks to the recent launch of the London Clapham Junction Travelodge, which has prompted a rise in business from area residents, which the company dubbed the ‘nappy valley’ effect.

The news comes amid a continued growth spurt for the hotelier in the capital; Travelodge boasts that it is the largest low-cost brand operating in London. The firm currently offers around 7,000 guestrooms in the area and in the last few months has launched a 90-guestroom facility in Balham in addition to the £10 million property at Clapham Junction.

The company’s development director for the UK Tony O'Brien told media at the weekend that Travelodge properties in Battersea and Fulham enjoy high occupancy year-round. He said that the firm had initially assumed the demand was created by business and tourism clientele, but later discovered that a large number of guests were staying in the area in order to see children and grandchildren.

Now the brand is seeking new locations to further cash-in on the trend in Battersea Old Town, Lavender Hill, Clapham Old Town and Clapham Common, according to reports.

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