Travelodge to launch first Hackney property

Hotel News - 17/01/2013

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Low-cost UK hotel firm Travelodge is to open a new property in Hackney.

According to a press release issued on Wednesday, the new 80-bedroom facility will mark the brand's first ever hotel in the north London borough. It is to be built on a lot near the Hackney Central Train Station that was formerly occupied by Gibbons, a furniture retailer that had burned down a decade ago.

Travelodge’s development manager for north London Neil Short said in a statement that the potential for the brand in Hackney was “clear”, noting the recent investments in public transport in the area as well as a “lack of good quality and affordable” hotel options in the area.

Similarly, the firm’s communications director Nick Dines told the media that Hackney has no branded budget hotels within its borders, in spite of its thriving cultural and arts scene as well as its proximity to Stratford and central London.

He added that the Travelodge launch would not only provide visitors with suitable low-cost accommodation in Hackney but would also bring 15 new jobs to the neighbourhood.

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