Hilton eyes China for growth

Hotel News - 28/01/2013

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US-based hotel giant Hilton has said it sees “vast” potential for growth in China.

The comments come via Ian Carter, the firm’s president of development last week, who said that the company has been focused on the Chinese market for a number of years. He said that the Hilton has added “thousands” of properties to its portfolio via emerging markets at a time when the industry was dealing with treacherous economic conditions elsewhere.

Hilton now has operations in some 90 countries worldwide; the figure has grown substantially since 2007 when the company was acquired by private equity group Blackstone.

Carter said in the interview that Hilton is set to launch about 50 Chinese properties by the end of 2013 and that by the latter half of 2015 the firm will have topped the century mark in the East Asian country.

Officials from Hilton Worldwide said the growth is not just about expanding the brand’s presence in China, but also about attracting Chinese travellers to Hilton properties as they continue to travel more to destinations outside their home market.

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