Starwood chief: ‘impossible’ to run global business from US

Hotel News - 07/03/2013

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The head of Starwood Hotels & Resorts has said that it is not possible to hub a global business in the United States.

The comments came via the firm’s chief executive Frits van Paasschen on Tuesday, just one month after the firm opted to move the company’s base from Stamford, Connecticut to Dubai in the United Arab Emirates.

Van Paasschen told the media that the move comes as nearly 80 per cent of properties in the company’s pipeline continue to come from emerging markets, which he said makes it “simply not possible” to keep the firm’s base in Connecticut.

He went on to say that Dubai is a place that “epitomises the changing face of travel,” noting that Starwood’s relocation would further strengthen the company’s relationship with associates, partners and customers around the globe.

According to an ETurboNews report issued on Tuesday, the move will see nearly 200 of the company’s top executives travel regularly from the Americas, Asia and Europe to Dubai in order to take part in the company’s daily operations.

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