Whitbread announces Premier Inn expansion scheme

Hotel News - 02/05/2013

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Hotel giant Whitbread has announced a new expansion scheme for its Premier Inn brand of hotel properties.

Officials from the company said on Tuesday that the firm is planning to increase its total number of Premier Inn rooms to 75,000 by the end of 2018, a rise of 45 per cent from the current figure. The company’s official press release also said that the scheme will further boost the number of Costa coffee shops amid efforts to boost sales figures.

The news comes just after Whitbread posted total profits of nearly £355.3 million for the 12 months leading up to 1 March. Premier Inn properties saw like-for-like sales climb by more than 3 per cent over the same time frame, whilst Costa saw like-for-like sales numbers increase by about 6.8 per cent.

The expansion effort will extend the company’s current growth plan that was announced in the spring of 2011, in which the company said it would aim to grow Premier Inn to 65,000 rooms by 2016.

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