Starwood launches Aloft brand in Panama

Hotel News - 29/09/2013

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Hotel giant Starwood Hotels & Resorts has announced that it has launched its Aloft brand in one of Central America’s fastest growing markets.

According to an official press release issued on Wednesday, the US-based conglomerate has officially opened Aloft Panama in the heart of Panama City; the move marks the fourth Aloft location in Latin America amid the brand’s ambitious expansion strategy. Additional Aloft hotels are already in operation in San Jose, Costa Rica, as well as in Bogota and the Mexican holiday hotspot of Cancun.

The new Panama property currently offers 139 loft-style guest rooms alongside tech-oriented amenities and chic social facilities, according to the release. However, expansion plans will see the hotel feature an additional 186 guestrooms by late 2014.

Starwood officials said in a statement that Panama is one of the Americas’ most dynamic travel destinations and noted that Aloft Panama is situated conveniently adjacent to the ATLAPA Convention Center and just 5km from downtown Panama City.

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