BA signs on with Softitel

Hotel News - 19/06/2008

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British Airways Executive Club recently acquired a new partner. The French luxury hotel group Softiel recently signed on to work with the airline in order to provide Executive Club members BA Miles when they book with the hotel.

To launch the new partnership, Executive Club members are being offered quadruple the number of BA Miles regularly granted for every Sofitel booking of two nights or more at any one of the group’s 170 properties across the globe. The special offer is only available for bookings between now and the end of June this year.

The partnership comes at a good time for the hotel group which will soon be unveiling its newest property. The Sofitel Heathrow will be opening between June 30th and July 31st in a staged opening. The hotel will be the only to offer direct access to Heathrow’s newest terminal building, T5. At a cost of £180 million, the hotel will offer a total of 605 bedrooms, making it one of the largest of its kind in Europe.

The hotel is likely to boast the largest opening in the country in the gear up to the Olympic Games in 2012.

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