Accor Hotels launches Asia promotion

Hotel News - 19/02/2009

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In a statement released by the company, the objective is to stimulate new bookings. Reservations can be made on the company’s website from 24-26 February.

Hotels overall have been experiencing a decline in their occupancy rates since the economic downturn took hold during the final quarter of last year. In Thailand, the president of the Association of Thai Travel Agents, Apichart Sankary, reported that the occupancy rate at three-star hotels was around 70 per cent and that of four- and five-star hotels was currently running at 50-60 per cent.

According to Sankary, the four- and five-star properties were hit harder as many foreign companies were keeping their executives from travel to Thailand following the seizure of Bangkok’s airports late last year. Apparently they are concerned that the airports might be closed once again, making it impossible for their top management to return home.

Three hundred Accor hotels will be offering rooms at discounts of up to 75 per cent for stays from 1 April through 31 July.

Accor Thailand, Cambodia and Laos vice-president Oswald Pichler believes that the promotion will provide a much-needed tourism boost for Thailand, one of the region’s most popular destinations.

Each participating country has set a nightly rate for the promotion, with Thailand's being US$38, or Bt1,340. Thirty-two Accor hotels in Thailand are participating in the sale.

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