UK holidaymakers refuse to fly less

Hotel News - 05/10/2009

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The aviation industry's announcement that it intends to cut carbon emissions by half by 2050 will be met with even more skepticism, after recently-revealed results from a recent study conducted by Loughbourough University. The study aimed at determining the lengths the British public is willing to go to, to help reduce its carbon footprint.

While the UK public is okay with cutting energy use at home, it steadfastly refuses to cut down on flying, the study suggests.

The Propensity to Fly study has revealed that less than one fifth of the UK population is actively trying to make a reduction in their annual flight count to help the environment. The study further reveals that the UK public would much rather reduce energy use in households than give flying a miss for a year.

An overwhelming 88% of the people surveyed said they were willing- or even keen, to reduce energy use at home, but only a fraction of the total figure -- at 26% -- said they would be willing to consider not flying for the next year.

Dr Tim Ryley, who headed the study, says costs were a more likely deterrent than environmental concern. The research showed that 79% of the people admitted that a £50 rise in flying costs would lead them to fly less often.

The proposed increase in Air Passenger Duty (APD), set to be effective from November this year, will see APD on short-haul flights rise by one pound to £11, to be followed by another one-pound rise in 2010, which will take it to £12. APD for economy-class long-haul flights will rise by £20 to £60 in 2010. For flights covering more than 6000 miles, the APD will jump £30 to £85. The Propensity to Fly study suggests, however, that the rise in APD will deter only very few British travellers.

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