Regional hotel room rates increase for first time this year

Hotel News - 26/08/2010

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July turned out to be a good month for Britain’s hotels. Occupancy and room rates went up in London as well as the regions. In London, occupancy rates reached 92 per cent. In the regions, the room rates were up for the first time since the start of the year. The confidence-inspiring figures were just released by PKF Hotel Consultancy Services.

The average room rate was up from £115.17 to £139.49, a rise from last year of 21.2 per cent. Occupancy was up too, by 3.1 per cent, to 92.0 per cent. Overall room yield, as a result, was up in London by 24.9 per cent. It went up to £128.35 from last year’s £102.76.

The regions also enjoyed slight increases in the room rate, which rose by 0.3 per cent, to £61.70. This is the first year-on-year growth the regions have seen this year. Occupancy, too, rose 4.7 per cent, to 77.5 per cent. Rooms yield was bolstered by 5 per cent, to reach £47.81. Hotels in the city of Leeds posted a July room rate of £61.24, 1.3-per-cent above last year’s £60.46. In Edinburgh, the room rate went up 0.5 per cent, to £94.83.

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