Scotland enjoys highest hotel occupancy in Europe

Hotel News - 30/08/2012

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Scottish hotels are seeing higher occupancy rates than elsewhere in Europe, new figures have shown.

The news comes via new figures released by industry analyst STR Global. The firm’s report revealed this week that three Scottish cities – Inverness, Edinburgh and Stirling – are among the top five destinations in the region for occupied hotel inventory over the summer travel season.

Moreover, several other Scottish cities made the top ten, including Glasgow, Aberdeen, Dundee and St Andrews.

Experts say that the strong performance this summer likely came thanks to substantial investments into Scottish properties by several major global chains including Hilton Worldwide and Marriott International. The efforts continue as Scotland’s tourism officials say recent events such as the Ryder Cup, the Olympics and the Commonwealth games mean an increased number of visitors now and in the future.

President Danny Cusick said on behalf of Scottish Development International, a government-backed investment and trade agency, that the country would continue to encourage hoteliers to take advantage of the tourism boom. He went on to say that thanks to recent investments that Scotland’s reputation for great hospitality has now been matched by the availability of world-class hotel properties.

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