Premier Inn sales climb nearly 3% in Q4

Hotel News - 04/03/2013

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Low-cost hotel chain Premier Inn saw sales figures increase significantly in the fourth quarter, officials said this week.

According to official results published on Tuesday (26 February), the UK-based brand saw total sales grow by 2.9 per cent from October to December last year, boosted by an 11 per cent increase in total room nights sold to some 13 million.

Rooms in London saw better performance during the three-month period, as revpar in the capital grew by 2.2 per cent over the fourth quarter. Likewise, officials said that the chain had increased capacity in London by some 22 per cent since.

Meanwhile, revpar figures were down slightly by 0.3 per cent for UK regional properties over the period. However, officials noted a 0.9 per cent overall decline in the midrange hotel market during the same time frame.

Andy Harrison, chief executive of Premier Inn’s parent firm Whitbread, said in a statement that the company had seen impressive “organic” growth during the last year, marked by a 14.8 per cent increase in total sales. He added that the company’s “strong” brand names continue to claim a larger market share.

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