Premier Inn sees quarterly sales rise

Hotel News - 20/06/2013

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Hotel chain Premier Inn has seen a rise in quarterly sales, reports said this week.

Figures published by Travel Weekly on Tuesday revealed that the low-cost brand – the largest in the United Kingdom – saw sales rise by 12.7 per cent during the three months leading up to 1 June. Meanwhile, officials from the chain’s parent firm Whitbread said that revenue per available room climbed by 1.7 per cent over the period to about £42.57. Likewise, the company’s number of total room nights sold grew more than 10 per cent to 3.7 million.

Andy Harrison, Whitbread’s chief executive, said in a statement that his firm is not seeing any change in market conditions, noting that the brand is “well established” amid its plans to continue implementing “organic, profitable growth”.

Harrison also said that the company would continue to focus on returns, which he added would provide increased value for shareholders.

Among regional figures, London-area Premier Inns saw some of the most impressive growth over the quarter at 19.9%, according to the report.

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